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The Importance of Backlinks

As usual, this post comes as a result of a friend asking a good question: “Is it smart to have external sites linking to your blog?” he asked. “Yes“, I replied. And here is what I told him… When an external site links to your site, we...

How Does Getting Local Help You Differentiate?

Localization is one of the most important aspects of corporate blogging, and not for just one reason; there are many advantages to getting local with your content. The first, and not always the most obvious, is to appeal to the search engines for localized search...