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video-audioVideo can help build traffic to your site, as can podcasts. Whenever you add interesting content to a blog posting, you are adding value for your readers and giving them a more compelling reason to share your content. You also give them more reason to stick around and find more things on your site.

There are three basic ways to add media content to your site.

One: You can embed content from a video site like YouTube in particular has made it extremely easy to share a video to your blog by providing embed code right there on the same page with the video. All you have to do is copy the embed code and paste it into your blog. Add a few written comments about the video and you have a sticky post that will capture search engine attention and give your readers something to watch. Pretty easy.

Two: You can create your own videos to post. This, of course, is a little more complicated, but can be worth the effort because you are posting your own unique content that cannot be found anywhere else. This is a great way to share video of an event that you attended or interview that you have conducted. Making your own video will require that you have a few tools, and a little know how. You’ll need a camera and video editing software. Most newer computers come with the basic tools to edit and post a video. Facebook has a video posting option right in their online account options, and YouTube is a great place to post your videos for sharing around.

Three: For those of you who are camera shy, audio podcasting is another great way to add unique content to your site. It’s not as exciting as video, but it doesn’t always have to be; the podcast industry is going strong with audio content that attracts millions of subscribers. One of the best ways to use an audio podcast is for an interview. An advantage of doing an audio podcast is that you don’t even have to be in the same room to complete the interview. I prefer to do my interviews over the phone using Skype and Sound Recorder, which gives me a podcast-ready file as soon as I am finished with the call.

Regardless of the type of media you include with your posts, adding an additional level of interaction for your readers make your content more interesting and provides a greater opportunity for viral sharing.

A few ideas to consider when posting video or audio content to your site:

  1. Keep it short and simple. A long podcast starts to really drag on when you have things to do or get distracted. If you produce your own media, try to keep it to 10 minutes or less.
  2. Keep it clean. We’ve all encountered tasteless jokes or less than upstanding content on the Internet. These kinds of things are dangerous in a business setting and are sure to offend someone. Your best bet is to keep your content family friendly.
  3. Watch for copyrighted material if you are republishing from another source. YouTube and some of the other popular video sharing resources are a safe play. Be careful of sharing private videos or videos that are owned by a corporate entity. Always ask permission when in question, and get a response in writing.
  4. If you are creating your own content, make sure you add your own brand and present a call-to-action at the tail end of your presentation. Direct your visitors to a website where they can followup with you, and keep in mind that others may share your video, so you always want to provide a way home for friends of friends.

Spice up your blog with a video from YouTube to get started; it’s pretty easy. Once you get the hang of it, branch out into creating your own videos or audio podcasts. Your readers will appreciate you for it.

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