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The Importance of Backlinks

As usual, this post comes as a result of a friend asking a good question: “Is it smart to have external sites linking to your blog?” he asked. “Yes“, I replied. And here is what I told him… When an external site links to your site, we...

Linking Your Billboard To Your Home

I was talking with a blogger last week about her site structure and she revealed that her blog was on a separate domain from her main website. Thinking this is quite common, I determined to spend a few minutes talking about the best ways to link these sites together....