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Link Formatting Dos and Don’ts

Linking is one of the most inherent components of the Internet, and a foundation in business blogging. A solid network of links will help strengthen your content and, when done right, will show the search engines that your content is rich and relevant. There are three...

Business Blogging and ROI

One of the big questions I seem to get constantly from bloggers is how to measure the Return On Investments made into building and maintaining a business blog. To be sure; the costs are many. While you can certainly startup a business blog for as little as a hundred...

Including Links In Your Communications

In a recent survey of business blog users, only 20 percent of respondents reported linking or referencing blog posts from their customer service reminders (such as newsletters). This leaves some room for improvement, and highlights a competitive advantage you can be...

Submitting Your Blog To Search Engines

As part of the set up and promotion of your business blog, you’ll want to optimize the way you get the attention of the search engines. One of the most efficient ways of doing this is to submit your blog to them. Most search engines are designed to crawl the web...

Interview With Mario Armstrong

I just got off the phone with Mario Armstrong, who you may know from his appearances on CNN, NPR and his own tech talk radio program on Sirius XM radio. Mario is a digital lifestyle expert and really knows his stuff when it comes to small business marketing online....