How often should I be posting new content to the Web in order to maintain my search engine optimization, while providing enough information without being too annoying? This is a good question because there is definitely a line in either direction.
You need to maintain a minimum frequency with your content in order to keep the search engines interested in your site, and there are times when information overload can become a hindrance to your objectives. Let’s take a look at a few areas where frequency is an important factor:
First, let’s look at blogging. To understand why frequency is important to your blog you’ll need to understand how the search engines work when it comes to indexing your content. Search engines provide a service based around a product. The service is a search tool, and the product is a page of results. Search engines know that you want results that are current, and so they strive to deliver content that is as new as possible.
Here’s where frequency comes in: Each time you post to your blog, the search engines regard the information as ‘current’. It doesn’t take long in today’s information environment to become ‘yesterday’s news’, so it’s important to keep feeding the machine (so to speak).
You can literally train the search engines to visit your site regularly and often by the frequency of your posts. The more frequently you post, the more often the search engines will visit your page and index your content. If your site remains stagnant, the search engines determine not to waste valuable search time looking at your site and they will schedule their checkups less often. This will hurt you when you finally do have some news to post, and the search engines don’t pick it up right away, and by the time they do; it is ‘old news’.
My recommendation for blogging is to post to your blog once each week at a minimum.
If you are using Facebook as a way to remain connected and to market or announce your business opportunities, there are some guidelines to follow here, too.
Posting too frequently will have a tendency to drown out your more important messages, while posting too infrequently will allow your friends and associates to slip away and loose contact.
For Facebook, I recommend posting at least once per day, but no more than three. I also recommend that you make as many comments on your friend’s posts as possible. Check in to your Facebook account once in the morning, once at noon, and once in the evening. Make a few comments each time you check in, but don’t get in the habit of wasting too much time: Facebook is a great tool, but it can be a real productivity killer and wastes a lot of time if you don’t manage it well.
For Twitter users; you are in the fast lane. Twitter posts go by at a mile per second and you’ll find that your posts are gone almost as soon as they go up. It would be easy to spend a lot of time on Twitter, and there are those who would argue that the time would be well spent. However, we can’t all be on Twitter all day long.
My recommendation to get the most out of Twitter is to check in and monitor during your first hour of the day, and to check in again at the end of the day for a short while (monitor for about 30 minutes). These are the busiest times of the day and are a great time to connect and chat with Followers, and the best time to get your posts in front of more people.
With Twitter you’ll want to post and repost a few times during a 30-minute period. This will ensure that the most people see the post in their feed. Retweeting other messages is a great way to get a conversation going, and a good way to catch the attention of other readers. Start your sessions by engaging with other posters, and then post your own message while people are watching. Ask for retweets, and share the love.
It is easy to get caught up in your posting, and there is a real potential to waste a lot of time doing it. Keep your eye on the ball, make sure you are posting with a purpose (even if it is just to entertain or stay in touch), and schedule yourself so that time doesn’t get away from you. Bear in mind, too, that these are just recommendations for when it comes to promoting your business; there are plenty of reasons to post more frequently, and even more for slowing down a little.
The point here is to have a plan and to make a regular habit that achieves your objective to appeal to the search engines without wasting time, or turning people off.
Listen to the Corporate Blogger Tips Podcast of this post: