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Personalize Your Post

I was in the grocery store the other day watching people in front of me edge their way toward the cashier. As each person presented their handful of items to the clerk in the express lane, the clerk would offer a short and friendly personal greeting. ‘How are...

Are You Using Questions To Generate Interest?

One of the leading strategies for building interest in your content is to use a question as your title or headline. Questions are compelling and generate interest. Creating a blog title that poses a question is almost irresistible to most readers and a great way to...

Wrap Your Video In Content

A popular thing to do these days is to add video to your blog. This is a great idea because it adds some visual flair to your site and gives your readers a good reason to stick around. Especially if the video is interesting, funny, or noteworthy. The most popular and...

Sharing a Video

Everyone knows that video is a great way to get attention, spread the word, or keep your reader’s interest. A while ago I talked about wrapping your video in great content to give the search engines something to find. We also talked about adding value to your...

How Does Getting Local Help You Differentiate?

Localization is one of the most important aspects of corporate blogging, and not for just one reason; there are many advantages to getting local with your content. The first, and not always the most obvious, is to appeal to the search engines for localized search...

Google on the Real Life Social Network

Paul Adams, who works at Google, recently published a very comprehensive look at social networking and presented some thoughts that will be important to understand as we work to understand how social networks are organized, and how we can take advantage of them to...

Blog Your Newsletter

I was reading the annual Content Marketing Spending Survey by Junta42 and was surprised that the list of content products users plan to take advantage of has Enewsletters and Blogs at a dead heat for second place. If you hadn’t guessed, first place is occupied...