Marketing online is a relentless pursuit, and even the tiniest of breaks can literally break the chain.
In particular, when blogging you risk loosing the attention of the search engines if you stop posting great content on a regular schedule. Your social networks, too, depend on your constant attention in order to maintain a top-of-mind presence in the minds of your followers.
In my experience, most bloggers start off with strong intentions and then begin to wear out after three to four weeks of posting. Now is the time to pull ahead of the crowd and reinvigorate your online efforts. Here’s a few quick tips to keep your blog alive and your networks growing:
1. Create a schedule for yourself. Make a note in your calendar and set aside a specific time to organize, write and post to your blog. Also, make sure to set aside a specific time each day to check in on your social networks and to repost a few items. Set a calendar reminder and stick to it.
2. Organize your effort. Posting to a blog is a complex task and requires at least a little bit of planning for even the best of us. Take a moment to establish a plan for your weekly posting routine. Identify a process that suits you and practice following the steps each week. For instance; set a timeline, and make a list of items to check off for each post. Your items might include ‘Brainstorming’, ‘Defining a Topic’, ‘Research’, ‘Writing a Draft’, ‘Editing’, and ‘Posting Live’. Whatever your routine; get it down on paper and follow it each week.
3. Keep in Mind. Through your week you will be inspired by new ideas and topics to write about. Be prepared to recognize these moments and have some tools on hand for capturing your fresh ideas. Make a note on your phone, or keep a pencil and paper handy. Train yourself to recognize new ideas and to capture them for later blogging.
4. Don’t Cheat. It is tempting to cheat a week or two and procrastinate, especially at this time of year when the sky is a little extra grey, and the cabin fever starts setting in. As we all know, this is the first step to failure, and the first opportunity for our competition to get the upper hand. Don’t let them have it! Stay true to your plan and work hard to meet your schedule. As soon as you let yourself slip, it gets a little harder to get back on the saddle, and before you know it all is lost and you are starting over.
Take a few moments to reset your commitment to blogging and social marketing, and you’ll be glad you did as you pull ahead.
Listen to the Corporate Blogger Tips Podcast of this post: