As part of the set up and promotion of your business blog, you’ll want to optimize the way you get the attention of the search engines. One of the most efficient ways of doing this is to submit your blog to them.
Most search engines are designed to crawl the web and look for new sites and new information to add to their index. Only after this process occurs can a site or page be found in a Search Engine Result Page (SERP). Waiting for the search engines to find you can take weeks or even months, and in the meantime you have lost valuable equity in your SEO; longevity is a factor in your page rank.
It makes good sense to go to them as early as possible rather than wait for them to find you. Most search engines have a way for you to submit your site to them. Like organizing an open house and sending out invitations to all your new neighbors, submitting your site to search engines is a great way to get your site on the SERPs, faster.
The first step is to create a quick plan for which sites to start with. You’ll be surprised to find out how many search engines there are on the Web. We get comfortable using our favorite, but it’s important to know that there are hundreds of search engines serving niche communities, and it’s worthwhile to target the right ones for submission.
Start with the Top Three search engines, which currently are Google (86.3%), Yahoo (5.3%), and Bing (3.13%). With these three you have literally covered over 90 percent of the search market (94.73 to be exact). If you are serving the Chinese or Japanese community, be sure to add Baidu (3.03%) to your list. (The links in this paragraph are to the respective submit pages.)
There are hundreds more search engines to which you can submit, however from here it becomes an issue of using your time effectively. Search engines below the top three will be serving less than 1 percent of the total market. For search engines below the top three, I recommend focusing on the top two or three that specifically serve your niche. Learn a little about your audience and determine which search engine they are using most. A search for the term ‘submit to search engine’ will help you find the right place to start for any particular search engine, but note that some search engines don’t accept submissions and rely more on your organic links to find you.
Regardless of how many you continue to add, being sure to get the top three is your most important step. Getting the top three will help you get indexed with the others as your links cascade through the Search Engine Result Pages, and as your network of external links grows.
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